What is Virtual Production?

Virtual Production is the next evolution of green screen and in-studio VFX. 3D environments are used in combination with real time camera tracking and large LED volumes to create perspective-accurate background views in real time. Clients, talent, directors and crew no longer have to guess what the final shot will look like- with in-camera VFX, creative teams can collaborate on the final image in real-time. Virtual sets provide realistic environmental lighting as well as the flexibility to modify your environment beyond what is possible on location and in real life.

Benefits of Virtual Production

• No location changes and associated fees
• Reduce production days-saving cost on crew and equipment
• Controlled shooting environment
• Real-time customization

What is Virtual Production?

Virtual Production is the next evolution of green screen and in-studio VFX. 3D environments are used in combination with real time camera tracking and large LED volumes to create perspective-accurate background views in real time. Clients, talent, directors and crew no longer have to guess what the final shot will look like- with in-camera VFX, creative teams can collaborate on the final image in real-time. Virtual sets provide realistic environmental lighting as well as the flexibility to modify your environment beyond what is possible on location and in real life.

Rochester, New York

  • 3500 Sqft Studio
  • 24x24ft Cyclorama
  • Kitchen & Green Room,
    Makeup & Shower
  • 414 Linden Ave, Rochester, NY 14625

MAGIC Spells Studios

  • 7000 Sqft Sound Stage
  • Adjustable Battons
  • Post Production Facilities
  • 300 Lomb Memorial Dr, Rochester, NY 14623

Syracuse, New York

  • 2000 Sqft Sound Stage
  • 20x20x20ft 3 Wall Cyclorama
  • 15ft Green Screen Wall
  • 1153 W Fayette St, Syracuse, NY 13204