What is Virtual Production?

Virtual Production is the next evolution of green screen and in-studio VFX. 3D environments are used in combination with real time camera tracking and large LED volumes to create perspective-accurate background views in real time. Clients, talent, directors and crew no longer have to guess what the final shot will look like- with in-camera VFX, creative teams can collaborate on the final image in real-time. Virtual sets provide realistic environmental lighting as well as the flexibility to modify your environment beyond what is possible on location and in real life.

Benefits of Virtual Production

• No location changes and associated fees
• Reduce production days-saving cost on crew and equipment
• Controlled shooting environment
• Real-time customization

What is Virtual Production?

Virtual Production is the next evolution of green screen and in-studio VFX. 3D environments are used in combination with real time camera tracking and large LED volumes to create perspective-accurate background views in real time. Clients, talent, directors and crew no longer have to guess what the final shot will look like- with in-camera VFX, creative teams can collaborate on the final image in real-time. Virtual sets provide realistic environmental lighting as well as the flexibility to modify your environment beyond what is possible on location and in real life.