Quest for Extreme

Client:

Mountain Dew

Project Summary

Mountain House Media teamed up with Assignment Desk for Mountain Dew’s “Quest for Extreme,” a vibrant campaign by PepsiCo designed to pair Mountain Dew with America's most extreme foods. This captivating journey featured various iconic dishes, including Nashville Hot Chicken, Fat Sully's Pizza, and notably, Buffalo’s own Duff’s Wings for their fiery Death Sauce Wings. At this legendary local spot, Mountain House Media brought the heat, providing the on-site direction and producing and casting for a charismatic host (Sorry, Casey) to taste and critique the extreme flavor on camera.

Project Credits

• Client: Pepsi Co Mountain Dew • Agency: CLS Brand• Creative Director: Andrew Payton • Creative Director Andrew Conklin• Art Director: Tori Roy• Brand Partner: Dontae Mears• Head of Production: • Sr. Producer: Alex Henry• Jr. Producer: Ethan Scarduzio • Production Company: Go to Team & Assignment Desk• Casting: Mountain House Media• Director / Producer: Jeremiah Gryczka / Mountain House Media• DP: Rinaldo Gentile Rodman• Sound: Adam Bloch• COVID-19 Compliance Officer: Brendan Millward • Location: Duffs Wings• Talent: Casey Bowker & Joe Duff‍